The "Experience Maldives" campaign will significantly boost the Maldives' tourism industry and economy, says the Vice President

Vice President Faisal Naseem on Thursday evening, attended the launch of the third edition of the "Experience Maldives" campaign, started by the Bank of Maldives and American Express to market the Maldives as a top tourist destination internationally. He praised the Bank of Maldives and American Express for a trailblazing campaign and expressed confidence that the campaign will significantly boost the Maldives' tourism industry and economy.

At the event held in Kurumba Maldives, The Vice President described the Maldives as a renowned worldwide tropical haven. He stated that one of our most distinguishing features is our warm hospitality, which played a major part in the Maldives establishing itself as a high-demand tourist destination. He added that campaigns such as the "Experience Maldives" campaign offers even more people the chance to experience the Maldives.

The Vice President shed light on tourist arrivals this year, highlighting over 50,000 recorded tourist arrivals within the first 10 days. He stated that this was a 12.6% increase compared to the same time last year. He additionally emphasised that despite major setbacks due to COVID-19, the tourism industry has bounced back owing to the government's swift response.

In his remarks, The Vice President described the "Experience Maldives" campaign as one of the most exceptional tourism initiatives, as it puts the Maldives in a spotlight visible to thousands across the globe. He expressed his confidence that the innovative partnership between the Bank of Maldives and American Express would work wonders in diversifying our reach and boosting our tourism industry to new heights. He added that the campaign's outreach was impressive, as it targeted a potential audience of over 100 million American Express customers.

The Vice President further underscored that the "Experience Maldives" campaign also offers exceptional support for numerous businesses, including 40 properties comprising resorts, guesthouses, and hotels that will be participating in the campaign this year.